Recently someone asked me what key things I'd learned since I began my first business twenty years ago. It got me thinking! Of course, I have a massive list of things I'd advise you not to do or to do when either starting or re-thinking your business, so to keep it shortish I decided to focus on key mistakes I've made along the way. (Just so you know, I think mistakes are life's gifts!) Having started my working life in a 'job', as you probably did too, I soon fulfilled expec