The 3 Building Blocks of Authentic Marketing
No matter where I go, whether it's through personal conversation, comments on social media or an email someone sends me, I keep hearing the same things being said over and over... Reading all this negative stuff, the "if you don't buy this product, your life will go down the toilet" type marketing is making me more and more angry! I'm tired of the high pressured, scarcity style of selling... it just creates fear-driven action... How can I sell what I do authentically, without
Ideal Clients: It's Not Your Fault They're Not Buying!
You may know your perfect clients, they may know you, they may even like you, so why aren't they buying from you? Think about it for a moment. Who do you know offering a service that you need, a person or company you already like either because you know them in person or because of their marketing, and yet you haven't bought from them. Why not? Perhaps you might say "The timing isn't right for me" or "I've haven't got the money at the moment". I'm sure you've heard that from
Is Authenticity & Integrity Still Relevant?
Do you need to tell your potential clients you are authentic and operate with integrity, or is this harming how they perceive you now?