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#1 Life Purpose: What is it?

Purpose is our focus, our intention, our reason to do something or act a certain way.

When we seek purpose in our lives, we are usually looking for

~ clarity or guidance on our life's direction

~ a reason for our existence that can guide our actions, so we can act with sureness and determination.

As a result of immersing myself in fulfilling my own purpose and helping others step into theirs since 2010 I have a slightly different perspective on what our Life Purpose is, and it's this.

Your Life Purpose is not what you do, it's how you do it.

Those who come to me seeking their Life Purpose often expect to find their mission in life, you know 'save the Addo elephants', or 'climb Kilimanjaro', or 'empower young Asian women by teaching them to value themselves in their actions'. But, what they don't realise is that they may enjoy doing those things for a while, but in time they'll feel there's nothing else they can contribute in that area and will start wondering what else they're 'meant' to do, searching for another way make a difference with, another mission.

So what will give you that sense of life long fulfilment and purpose? Let's pick a simpler mission as an example.

Imagine you make it your mission to ensure each of the Starbucks at the motorway stops serve the perfect gluten-free carrot cake - yes, I'm seriously making this up! The point is that it's not the cakes or Starbucks that matter if you want to get that feeling of fulfilment and satisfaction you're looking for. It's how you go about ensuring the gluten-free carrot cakes are perfect at each stop that is key.

Do you do it by lovingly teaching the employees what needs to happen, getting joy out of sharing your knowledge and the connection you get from the team; or are you the organiser in the background masterfully creating a full proof system that has you jumping up and down with satisfaction?

Knowing what your Life Purpose is means that even if you then go on to follow your current inner calling to help women bullied at work, you apply the same how to this mission. This time you might work with the women who are being bullied at work by lovingly teaching them how to deal with the bullying; or if systems are your purpose you might either, give them a system to follow that tells them what-action-to-take-when to deal with the issue or, develop an in-house system for the company that ensures bullying is recognised and dealt with immediately.

To have a consistent, clear idea of what you need to focus on and how you need to behave in order to feel fulfilled and satisfied, to feel your life has the meaning you seek, that you can apply to each and every new exciting opportunity that comes you way, is pure gold.

Next Steps: If you're not ready to discover your Life Purpose with the help of anyone else, then you might find it useful to create a check list or vision map for yourself given what you already know about yourself. Put it up somewhere so you can see it and refer to it to remind yourself what you want and how you want to be.

You can include things like:

a) what you need to experience to remain motivated e.g. respect, attention, results, connection;

b) what roles you know result in you feeling good about yourself e.g. the organiser, the problem-solver, the visionary, the helper, the ideas-person, the get-it-done gal;

c) what really matters to you e.g. family, good manners, paying-it-forward, how people treat their animals;

d) your boundaries, what you won't put up with e.g. being openly lied to, betrayal, someone hitting your dog, unsupportive criticism;

e) people you admire and why - it'll give you clues to who you want to be;

f) what you want - not just things, but experiences and how you want to feel, how you want to live, how you want to interact with others, what you'd like to be remembered for...


I love reading your feedback so please do take a moment to share the personal a-ha's this article has raised for you, and what you are going to do differently as a result, in the comments below.


Want to know more?

Here are some related articles

Also, there are a number of live video recordings on the Hands-on-Business Facebook page where I go into greater detail about different aspects of your life purpose, showing up, your business and what is in your hands and fingerprints.


I'm Helen Elizabeth Evans, a London based life purpose coach and consultant. I work with women in business (and open-minded men!) to powerfully awaken their life purpose work, using a unique combination of scientific hand and fingerprint analysis, deep intuitive skills and practical business acumen running my own businesses for the last 21 years.

I'd love to start a conversation about whether we're a good fit to work together. Simply use this link to arrange an informal chat. There's no hard sell. Just a warm, down-to-earth conversation and a straight forward, honest assessment of whether working with me would be right for you.


I have been running my own businesses from a home office since 1996 and am passionate about business being the vehicle for our freedom. I am also deeply passionate about us each having a purpose on this planet and it's my job to help you find and live yours. I am known as the UK's No.1 Scientific Hand & Fingerprint Analyst as I introduced the system to the UK in 2010. It is the most accurate profiling tool I have encountered. I also have a masters in NLP and have studied astrology and psychology for years - getting your mind to work for you rather than against you!

My clients tell me I am a powerful kick-starter for their purpose, helping them clarify their focus and create an inspired vision aligned with their purpose. They describe me as a highly intuitive, deeply powerful, passionate, authentic and an extremely practical truth teller who makes them laugh, feel safe and free to be their true selves. I help them discover who they really are, find their true purpose, give them a spiritual blueprint for their life expression and help them create a business that is based on their life purpose, so that they can live happy, fulfilled lives without feeling like its all a struggle or just hum drum.


If you're not  ready to talk to me in person then join my email list to keep in touch, find out when and where I'll be sharing new free content, and how you can work with me when you're ready. 

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