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Are You Making This Big Mistake I Did?

You know when you know something but it is more like a superficial knowing, and then one day you just 'get' it. It hits you and you go 'Of course!' That's how I came to understand this mistake.

It is a mistake I never made in any of my other businesses. You know why? Because they fit my model of a 'proper' business and didn't feel so personal. I knew how a 'proper' business ran, what was okay and what wasn't.

Does your business feel really personal to you? Could you be making this same mistake?

This will resonate if you have a business that you put yourself into, a business where you don't just care about your bottom line, but you also care about your clients, you care about the results they get from working with you and you care about how you and your business are perceived, so you can be a bit sensitive about it...

You know what you do makes a difference, it changes lives. But doing business the way you do it means you put yourself 'on the line', that any criticisms or thoughtless comments and misunderstandings feel so personal and bring up all your 'stuff'.

Running a business the way we do makes our business not only our livelihood but also our personal growth path. When we're into personal growth we can take on board too much in regard to what gets thrown at us as a business owner. We can take on too much responsibility. This I think is the root of my - and possibly your - big mistake.

The big mistake? Taking things personally.

Business is business. When we take things personally it clouds our judgement, it creates fear and confusion.

If something isn't working in your business - any aspect of it - it's not personal, it is just a message that some aspect of your business system or communication or delivery needs adjusting.

If people aren't buying what you offer then the issue may be the people you are offering it to aren't your market or the way you are offering it isn't appealing to them. It's not personal. How your market responds to your offers is simply a message of whether or not your business needs to make some adjustments.

If you are feeling stuck or confused, what is really at the heart of that?

If you are struggling to make your business succeed, what's really stopping you?

Is it that you are so personally invested that the business's success or failure feels like a reflection on your personally, a reflection of your capability?

It isn't. It's all just indicators and learnings to help you navigate your path to creating success for you. Your results or lack there of are not personal.

Please share your thoughts and experiences in the comments below. What's going on for you right now? I'd really like to know.


I love reading your feedback so please do take a moment to share the personal a-ha's this article has raised for you, and what you are going to do differently as a result, in the comments below.


Want to know more?

Check-out the video I created over on the Hands-on-Business Facebook page Be Powerful in Your Own Life. I also do a LIVE video every Wednesday at 6.30pm BST where I go into greater detail about different aspects of your life purpose, showing up, your business and what is in your hands and fingerprints.


I'm Helen Elizabeth Evans, a London based life purpose coach and consultant. I work with women in business (and open-minded men!) to powerfully awaken their life purpose work, using a unique combination of scientific hand and fingerprint analysis, deep intuitive skills and practical business acumen running my own businesses for the last 21 years.

I'd love to start a conversation about whether we're a good fit to work together. Simply use this link to arrange an informal chat. There's no hard sell. Just a warm, down-to-earth conversation and a straight forward, honest assessment of whether working with me would be right for you.


I have been running my own businesses from a home office since 1996 and am passionate about business being the vehicle for our freedom. I am also deeply passionate about us each having a purpose on this planet and it's my job to help you find and live yours. I am known as the UK's No.1 Scientific Hand & Fingerprint Analyst as I introduced the system to the UK in 2010. It is the most accurate profiling tool I have encountered. I also have a masters in NLP and have studied astrology and psychology for years - getting your mind to work for you rather than against you!

My clients tell me I am a powerful kick-starter for their purpose, helping them clarify their focus and create an inspired vision aligned with their purpose. They describe me as a highly intuitive, deeply powerful, passionate, authentic and an extremely practical truth teller who makes them laugh, feel safe and free to be their true selves. I help them discover who they really are, find their true purpose, give them a spiritual blueprint for their life expression and help them create a business that is based on their life purpose, so that they can live happy, fulfilled lives without feeling like its all a struggle or just hum drum.

If you want to powerfully kick start your life purpose then book in a call with me. At the very least, you'll leave the call inspired and focused. You can create a life that you love, one that leaves you feeling inspired and delighted every day.


If you're not  ready to talk to me in person then join my email list to keep in touch, find out when and where I'll be sharing new free content, and how you can work with me when you're ready. 

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