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You Need To Engage Your Entrepreneurial Personality To Be Successful In Today's Market

You're an entrepreneur, or at least a budding one. You may have read the books on the attributes of successful entrepreneurs and either try to emulate them or wonder if you'll ever be successful because you are so different.

The thing is, those typical attributes of successful entrepreneurs refer to traditional entrepreneurs from a world very different to the modern one we live in now, and their definition of success is probably quite different to yours.

The world is changing. The way we do business is changing. The opportunities for people who are not traditional to create their own way of working, to create their own businesses, are expanding.

In fact the world is crying out for the personal touch, the personal experience. We're done with with mass market appeal. We're done with being treated like sheep and having to fit our desires into the norm, and we'll often pay more for a service or product if we can have it just the way we want it.

This gives you the opportunity to bring your unique style into your business, to satisfy a market that responds to your personal take on what they are buying.

For instance, you may be an accountant. Lots of people need the support of an accountant; some want an anonymous accountant who just gets the numbers crunched so they don't have to think about them; others want an accountant who is great at making their numbers and related systems simple for them to understand and manage; yet others want an accountant who also feels like a friend, someone they can really talk to and be vulnerable with around their financial inadequacies or fears; and so on.

No matter what service you provide the options of how you do it and thus differentiate yourself from the norm, which is now desirable, are numerous.

One of the best ways to differentiate yourself, and thus make your product or service more desirable in this modern market of individualists, is to embrace your unique entrepreneurial personality.

Your entrepreneurial personality starts with YOU, who you really are when you shrug off the rules you play by to fit in, to try to be accepted and liked. What this world needs is YOU, untarnished by the conditioning of your family, your community, your school, your society or the television rhetoric. There is no other YOU in the world, just like Oprah is the one and only Oprah. Imagine if Oprah had decided to fit in with what was expected of her, be the dutiful good girl... all those people who feel she has made such a difference in their lives, where would they be if she'd just gone along with fitting in?

Who is missing out because you're trying to do things the way that is expected or you, or the way you think you should do things or the way someone else has told you is the right way to do whatever it is that you want to do?

Your entrepreneurial personality is the part of you that does things the way you love to do them; it is the way you express your 'get up and go', the way you do things. It is what you tend to focus on, the way your mind works. It's your style.

I'm going to be delving more deeply into your entrepreneurial personality, getting specific about the different types of entrepreneurial personalities and how they relate to you personally at The Essex Business Women's Experience on 16th June 2017.

Come and find me at 11am. I'll be running a 45 minute master class entitled "Discover Your Entrepreneurial Personality From Your Fingerprints". Bring your magnifying glass along. You will love it!


I love reading your feedback so please do take a moment to share the personal a-ha's this article has raised for you, and what you are going to do differently as a result, in the comments below.


Want to know more? There are a number of live video recordings on the Hands-on-Business Facebook page where I go into greater detail about different aspects of what is in your hands and fingerprints specifically.


I'm Helen Elizabeth Evans, a London based life purpose coach and consultant. I work with women in business to powerfully awaken their life purpose work, using a unique combination of scientific hand and fingerprint analysis, deep intuitive skills and practical business acumen running my own businesses for the last 21 years.

I'd love to start a conversation about whether we're a good fit to work together. Simply use this link to arrange an informal chat. There's no hard sell. Just a warm, down-to-earth conversation and a straight forward, honest assessment of whether working with me would be right for you.


I have been running my own businesses from a home office since 1996 and am passionate about business being the vehicle for our freedom. I am also deeply passionate about us each having a purpose on this planet and it's my job to help you find and live yours. I am known as the UK's No.1 Scientific Hand & Fingerprint Analyst as I introduced the system to the UK in 2010. It is the most accurate profiling tool I have encountered. I also have a masters in NLP and have studied astrology and psychology for years - getting your mind to work for you rather than against you!

My clients tell me I am a powerful kick-starter for their purpose, helping them clarify their focus and create an inspired vision aligned with their purpose. They describe me as a highly intuitive, deeply powerful, passionate, authentic and an extremely practical truth teller who makes them laugh, feel safe and free to be their true selves. I help them find their true purpose, give them a spiritual blueprint for their life expression and help them create a business that is based on their life purpose, so that they can live happy, fulfilled lives without feeling like its all a struggle or just hum drum.


If you're not  ready to talk to me in person then join my email list to keep in touch, find out when and where I'll be sharing new free content, and how you can work with me when you're ready. 

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